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Heinz targets eco-conscious gen Z, millennial consumers with thrifted clothing collab | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
08/30/2022 Canadian Grocer Staff

Heinz (The Kraft Heinz Company) has partnered with online fashion resale platform thredUP on a collection of thrifted clothing stained with the brand's ketchup.

http://canadiangrocer.com/heinz-targets-eco-conscious-gen-z-millennial-consumers-thrifted-clothing-collab
 

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